UI Design
In 2022, Tamr came to my team requesting design help as well as an interactive demo to help gain new clients and demonstrate their services within Tamr Cloud. This was an extremely fast-paced project with deliverables expected each day.
For the first phase of this project, I worked on a portion of the designs for the Chief Data Officer (CDO), but my focus was on creating the demo using AxureRP, which was a way to showcase a more complex prototype that included animations and transitions without the cost of development work.
After that first phase, I became the sole UI designer and created demos for each persona of Tamr Cloud: Curator, Data Steward, Provider, and Data Developer. I additionally designed solutions for their Enterprise Search and integrations with Google Sheets, Qlik, Jupyter Notebook, SAP, and Snowflake.
Data dashboards are often dismissed as utilitarian; necessary but uninspiring tools that prioritize function over form. However, when thoughtfully crafted, they can transcend this stereotype. That's what the visual design process set out to do while working with the Tamr team. Our job was to expand on the functionality of many of their services they offer both internally for different personas and externally for their Cloud users, as well as the additional services they offer using third-party apps. We polished some of the core features, such as inline editing within the dashboards, dynamic sorting and drill-down options, hover states, a Tamr "smart merge" to find and merge duplicate data, and a more intuitive search, making this more efficient for all users. Line charts were used to represent trends and bar charts for clear comparisons, which allowed the user to see and understand their data at a glance.
The UI designs were based on Tamr's already-established style guide for their Cloud system, but the charts created, colors used, and visual representations of data were carefully chosen to bring a bit more life and appeal to the process of data sorting. To avoid having information overload, a subtle yet effective method was used for the header CTAs. On each page, there would be a maximum of one primary CTA in the header to help guide the user and not distract them from the other available functionality.